PILGRIM, Brand Identity, Film & Design System

For Danish jewellery brand Pilgrim, I developed a complete visual identity — including logo design, color palette, packaging design, film and graphic system.

The goal was to distill Pilgrim’s essence into a timeless, Scandinavian brand expression that balances simplicity and emotion. Every design element — from the understated logo to the tactile packaging — reflects the brand’s craftsmanship, femininity and modern minimalism.

The identity was implemented across print, retail and digital platforms, supporting Pilgrim’s continued evolution as an international lifestyle brand.