SELECTED, Art Direction & Graphic Design

I developed the logo and art direction for several image campaigns for SELECTED FEMME/HOMME, a Danish unisex fashion brand known for its minimalistic and timeless design language.

The campaigns were created to reflect the brand’s Nordic aesthetic — understated, effortless, and rooted in natural light and authentic environments.
Each production was built around simplicity and mood, with a focus on honest storytelling and a refined sense of style.