CARTER - Photography, Graphic Design

I created the full brand universe for Carter, an independent fashion and lifestyle store located in Aarhus. The project included visual identity, logo design, photography, and web design, bringing together a cohesive brand experience across both digital and physical platforms.

The goal was to establish Carter as more than just a store — a curated space that merges fashion, culture, and community. The visual identity is rooted in a minimalist, typographic aesthetic, giving the brand a strong, timeless presence. Photography played a key role in shaping Carter’s tone of voice, capturing both product details and lifestyle imagery with an understated, authentic mood.

The website was designed to reflect this identity: clean, intuitive, and editorial in its structure, offering customers a seamless shopping experience while maintaining the premium look and feel of the brand.

The result is a visual world that feels bold yet refined — positioning Carter as a modern concept store with a strong identity and a clear voice in the fashion landscape.