BESTSELLER - Brand Identity, Brand System & Publication

I developed the core identity for BESTSELLER — including logo, typography system, corporate stationery, and digital presence — creating a unified visual language for one of Denmark’s leading fashion groups.

A central element of the work was the 700-page brand book “The Spirit of Our Company”.
The publication documents the company’s history, culture, values, and brand architecture, and serves as a strategic tool for aligning visual communication across all brands and touchpoints.

The result is a timeless identity system — rooted in Scandinavian clarity, crafted to support a global fashion organization.