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JESPER JOHANSEN
CREATIVE DIRECTION, PHOTOGRAPHY & ART.
DESIGNUNIT® — A Creative Institution of ONE.
BLACKBIRD AIR - Photography & Film Direction
For private aviation company Blackbird Air, I created the full visual universe — including photography, film and brand imagery for use across digital, print and campaign platforms.
The concept was built around emotion, exclusivity and experience — capturing the quiet luxury and freedom that defines the brand.
Every image and film sequence was designed to feel cinematic and effortless, reflecting Blackbird Air’s focus on personal service and Scandinavian elegance.
The result is a timeless and refined visual identity that elevates the brand’s presence in the world of private aviation.
The concept was built around emotion, exclusivity and experience — capturing the quiet luxury and freedom that defines the brand.
Every image and film sequence was designed to feel cinematic and effortless, reflecting Blackbird Air’s focus on personal service and Scandinavian elegance.
The result is a timeless and refined visual identity that elevates the brand’s presence in the world of private aviation.
BESTSELLER - Brand Identity, Brand System & Publication
I developed the core identity for BESTSELLER — including logo, typography system, corporate stationery, and digital presence — creating a unified visual language for one of Denmark’s leading fashion groups.
A central element of the work was the 700-page brand book “The Spirit of Our Company”.
The publication documents the company ’s history, culture, values, and brand architecture, and serves as a strategic tool for aligning visual communication across all brands and touchpoints.
The result is a timeless identity system — rooted in Scandinavian clarity, crafted to support a global fashion organization.
A central element of the work was the 700-page brand book “The Spirit of Our Company”.
The publication documents the company ’s history, culture, values, and brand architecture, and serves as a strategic tool for aligning visual communication across all brands and touchpoints.
The result is a timeless identity system — rooted in Scandinavian clarity, crafted to support a global fashion organization.
KURAGE - Photography & Graphic Design
I created the full visual identity and photography for Kurage, a design brand built on a profound love of textiles, colours, and patterns. The task was to translate the brand’s philosophy — courage, creativity, and responsibility — into a strong and cohesive visual universe.
My work spanned from logo and graphic identity to photography and art direction, where the imagery highlights the tactile qualities of fabrics and their connection to both nature and contemporary living. By combining minimal graphic elements with atmospheric photography, the identity communicates both aesthetic beauty and sustainable values.
The result is a bold and authentic brand expression that mirrors Kurage’s mission: to design textiles that are timeless, responsible, and deeply human.
My work spanned from logo and graphic identity to photography and art direction, where the imagery highlights the tactile qualities of fabrics and their connection to both nature and contemporary living. By combining minimal graphic elements with atmospheric photography, the identity communicates both aesthetic beauty and sustainable values.
The result is a bold and authentic brand expression that mirrors Kurage’s mission: to design textiles that are timeless, responsible, and deeply human.
PN SNEDKERI - Photography & Graphic Design
PN Snedkeri – Crafting Identity. A complete visual identity and photography project showcasing the craftsmanship of PN Snedkeri. PN Snedkeri is known for their dedication to quality and timeless craftsmanship. My role was to create a visual identity and photographic style that reflect their honest materials, precision, and passion for design.
The project included:
Graphic Design: A new visual identity and layout for their product catalog, designed to highlight the warmth and texture of the materials.
Photography: Lifestyle and workshop images shot on location to capture the authentic atmosphere and details of their work.
The result is a cohesive visual universe that connects PN Snedkeri’s craftsmanship with a modern, Scandinavian design aesthetic.
The project included:
Graphic Design: A new visual identity and layout for their product catalog, designed to highlight the warmth and texture of the materials.
Photography: Lifestyle and workshop images shot on location to capture the authentic atmosphere and details of their work.
The result is a cohesive visual universe that connects PN Snedkeri’s craftsmanship with a modern, Scandinavian design aesthetic.
RAGBAG - Photography
RAGBAG – Jewelry Campaign
I created and documented a visual series for RAGBAG’s Spring/Summer 2024 collection. The focus was on capturing the raw and authentic character of the jewelry through intimate portraits and minimalistic compositions.
With a dark and reduced aesthetic, the imagery highlights both the tactile quality of the materials and the understated elegance of Scandinavian design. The result is a visual story that feels personal, timeless, and aligned with the brand’s identity.
I created and documented a visual series for RAGBAG’s Spring/Summer 2024 collection. The focus was on capturing the raw and authentic character of the jewelry through intimate portraits and minimalistic compositions.
With a dark and reduced aesthetic, the imagery highlights both the tactile quality of the materials and the understated elegance of Scandinavian design. The result is a visual story that feels personal, timeless, and aligned with the brand’s identity.
WOODS COPENHAGEN - Photography
I created a photographic series for WOODS Copenhagen, a Danish skincare brand rooted in natural ingredients, purity and Scandinavian simplicity.
The visual direction focused on atmosphere and authenticity — using natural light, minimal styling and tactile details to reflect the brand’s clean, honest approach to beauty.
Each image was composed to feel calm, real and intimate, mirroring WOODS Copenhagen’s philosophy of balance between nature, science and design.
The result is a cohesive and timeless visual narrative — understated, organic and true to the brand’s Nordic DNA.
The visual direction focused on atmosphere and authenticity — using natural light, minimal styling and tactile details to reflect the brand’s clean, honest approach to beauty.
Each image was composed to feel calm, real and intimate, mirroring WOODS Copenhagen’s philosophy of balance between nature, science and design.
The result is a cohesive and timeless visual narrative — understated, organic and true to the brand’s Nordic DNA.
ET GROUP - Graphic Design
I developed the new logo and visual identity for ET Group. The goal was to create a strong and versatile identity that reflects the company’s forward-thinking mindset and professional expertise.
The design solution combines a clean and timeless logo with a cohesive visual language, ensuring consistency across all platforms. The result is an identity that feels modern, trustworthy, and adaptable — supporting ET Group’s position in the market.
The design solution combines a clean and timeless logo with a cohesive visual language, ensuring consistency across all platforms. The result is an identity that feels modern, trustworthy, and adaptable — supporting ET Group’s position in the market.
SØRENSEN - Photography, Film & Graphic Design
I created the full campaign concept, graphic design, film and photography for Sørensen Leather in collaboration with Danish-Italian design duo Stine Gam & Enrico Fratesi (GamFratesi).
GamFratesi developed a bespoke color collection for Sørensen Leather, inspired by landscapes and cultural heritage across Europe — from Norway’s raw nature to Tuscany’s warm tones and Majorca’s sandstone formations. My task was to translate this universe into a strong and cohesive visual identity.
Through art direction, photography, and design, I created a campaign that connects the tactile richness of leather with the poetry of place. The result is a series of visual stories that merge craftsmanship, color, and culture into a timeless expression of Sørensen Leather’s brand.
GamFratesi developed a bespoke color collection for Sørensen Leather, inspired by landscapes and cultural heritage across Europe — from Norway’s raw nature to Tuscany’s warm tones and Majorca’s sandstone formations. My task was to translate this universe into a strong and cohesive visual identity.
Through art direction, photography, and design, I created a campaign that connects the tactile richness of leather with the poetry of place. The result is a series of visual stories that merge craftsmanship, color, and culture into a timeless expression of Sørensen Leather’s brand.
DANSK MAGAZINE - Art Direction & Graphic Design
I was commissioned to re-design DANSK Magazine and create a new visual direction for the publication. The task was to develop a stronger, more Scandinavian identity that respected the magazine’s international profile while adding a fresh graphic perspective.
I was responsible for the new logo, art direction, and graphic design across four issues, working with typography, layout, and art direction to shape a minimalist and contemporary identity. The result was a sharp and modern look that rooted the magazine firmly in the Nordic design tradition.
I was responsible for the new logo, art direction, and graphic design across four issues, working with typography, layout, and art direction to shape a minimalist and contemporary identity. The result was a sharp and modern look that rooted the magazine firmly in the Nordic design tradition.
BARTON PERREIRA - Graphic Design
I collaborated with the Los Angeles–based eyewear brand Barton Perreira to refine their visual identity and design their official brand book. Known for uncompromising craftsmanship and timeless design, Barton Perreira needed a publication that would embody their ethos and communicate their story on an international scale.
The brand book combines bold typography, minimal layouts, and striking imagery to reflect the brand’s confident aesthetic and dedication to detail. Alongside this, I worked on the overall graphic identity, ensuring consistency across print and digital touchpoints.
The result is a visual language that balances luxury and modernity, capturing the essence of Barton Perreira’s philosophy: eyewear created with soul, precision, and vision.
The brand book combines bold typography, minimal layouts, and striking imagery to reflect the brand’s confident aesthetic and dedication to detail. Alongside this, I worked on the overall graphic identity, ensuring consistency across print and digital touchpoints.
The result is a visual language that balances luxury and modernity, capturing the essence of Barton Perreira’s philosophy: eyewear created with soul, precision, and vision.
CARTER - Photography, Graphic Design
I created the full brand universe for Carter, an independent fashion and lifestyle store located in Aarhus. The project included visual identity, logo design, photography, and web design, bringing together a cohesive brand experience across both digital and physical platforms.
The goal was to establish Carter as more than just a store — a curated space that merges fashion, culture, and community. The visual identity is rooted in a minimalist, typographic aesthetic, giving the brand a strong, timeless presence. Photography played a key role in shaping Carter’s tone of voice, capturing both product details and lifestyle imagery with an understated, authentic mood.
The website was designed to reflect this identity: clean, intuitive, and editorial in its structure, offering customers a seamless shopping experience while maintaining the premium look and feel of the brand.
The result is a visual world that feels bold yet refined — positioning Carter as a modern concept store with a strong identity and a clear voice in the fashion landscape.
The goal was to establish Carter as more than just a store — a curated space that merges fashion, culture, and community. The visual identity is rooted in a minimalist, typographic aesthetic, giving the brand a strong, timeless presence. Photography played a key role in shaping Carter’s tone of voice, capturing both product details and lifestyle imagery with an understated, authentic mood.
The website was designed to reflect this identity: clean, intuitive, and editorial in its structure, offering customers a seamless shopping experience while maintaining the premium look and feel of the brand.
The result is a visual world that feels bold yet refined — positioning Carter as a modern concept store with a strong identity and a clear voice in the fashion landscape.
SKOVGAARD JENSEN - Photography & Graphic Design
For Danish furniture brand Skovgaard Jensen, I developed the complete visual identity — from logo design and digital presence to photography and overall art direction.
The concept was built around authenticity, craftsmanship and modern Danish design heritage.
All imagery — both lifestyle and studio — was created to reflect the brand’s focus on honest materials, timeless form and meticulous detailing.
The result is a cohesive identity that merges classic Danish furniture tradition with a contemporary visual language — simple, tactile and rooted in quality.
The concept was built around authenticity, craftsmanship and modern Danish design heritage.
All imagery — both lifestyle and studio — was created to reflect the brand’s focus on honest materials, timeless form and meticulous detailing.
The result is a cohesive identity that merges classic Danish furniture tradition with a contemporary visual language — simple, tactile and rooted in quality.
BARTON PERREIRA - Photography
I was commissioned by Los Angeles–based eyewear house Barton Perreira to create an authentic visual story rooted in creativity and craft.
Instead of traditional campaign imagery, we photographed real artists in their own environments — painters, ceramicists, and musicians — surrounded by the tools, textures and quiet rituals that shape their work.
The result is a cinematic portrait series celebrating individuality, process and character.
A study in light, material and presence — pairing Barton Perreira’s refined eyewear with the raw honesty of creative spaces.
Instead of traditional campaign imagery, we photographed real artists in their own environments — painters, ceramicists, and musicians — surrounded by the tools, textures and quiet rituals that shape their work.
The result is a cinematic portrait series celebrating individuality, process and character.
A study in light, material and presence — pairing Barton Perreira’s refined eyewear with the raw honesty of creative spaces.
PART TWO - Photography
For Danish fashion brand Part Two, I created a series of campaign images exploring the brand’s Nordic DNA — timeless, feminine and effortlessly modern.
The photographs were shot on location using natural light and clean architectural surroundings to mirror the brand’s understated elegance.
The focus was on authenticity and simplicity — capturing mood and attitude rather than styling perfection.
The result is a calm and cinematic visual story that reflects Part Two’s essence: confident, natural and quietly sophisticated.
The photographs were shot on location using natural light and clean architectural surroundings to mirror the brand’s understated elegance.
The focus was on authenticity and simplicity — capturing mood and attitude rather than styling perfection.
The result is a calm and cinematic visual story that reflects Part Two’s essence: confident, natural and quietly sophisticated.
DANIEL KEARNS, Photography
A raw, intimate portrait of Daniel Kearn, Chief Creative Officer at
Kent and Curwen — shot in Rome during a quiet winter stay. Observational, unpolished and atmospheric, the series follows him through studios, streets and rooftops, letting the city and light shape the narrative.
Kent and Curwen — shot in Rome during a quiet winter stay. Observational, unpolished and atmospheric, the series follows him through studios, streets and rooftops, letting the city and light shape the narrative.
FREDSTED TOWNHOUSE, Photography
I photographed Fredsted Townhouse, a private residence and design space characterized by calm minimalism and honest materials.
The visual narrative focuses on light, texture and proportion — capturing how natural light moves through the rooms and interacts with the raw structure of wood, brick and plaster.
Each frame is composed to emphasize the quiet beauty of simplicity — a modern Scandinavian sensibility rooted in craftsmanship and atmosphere.
The visual narrative focuses on light, texture and proportion — capturing how natural light moves through the rooms and interacts with the raw structure of wood, brick and plaster.
Each frame is composed to emphasize the quiet beauty of simplicity — a modern Scandinavian sensibility rooted in craftsmanship and atmosphere.
MANGO, Sustainability Report & Visual Identity
I created the graphic design and visual language for MANGO’s Sustainability Report, a publication highlighting the brand’s commitment to responsible fashion and modern craftsmanship.
The design combines bold editorial layouts with earthy tones and tactile photography — balancing fashion sensibility with corporate clarity.
Typography, imagery and color work together to express transparency, warmth and modern Mediterranean identity.
The result is a refined design system that elevates sustainability communication to the same aesthetic level as MANGO’s campaign universe.
The design combines bold editorial layouts with earthy tones and tactile photography — balancing fashion sensibility with corporate clarity.
Typography, imagery and color work together to express transparency, warmth and modern Mediterranean identity.
The result is a refined design system that elevates sustainability communication to the same aesthetic level as MANGO’s campaign universe.
PILGRIM, Brand Identity, Film & Design System
For Danish jewellery brand Pilgrim, I developed a complete visual identity — including logo design, color palette, packaging design, film and graphic system.
The goal was to distill Pilgrim’s essence into a timeless, Scandinavian brand expression that balances simplicity and emotion. Every design element — from the understated logo to the tactile packaging — reflects the brand’s craftsmanship, femininity and modern minimalism.
The identity was implemented across print, retail and digital platforms, supporting Pilgrim’s continued evolution as an international lifestyle brand.
The goal was to distill Pilgrim’s essence into a timeless, Scandinavian brand expression that balances simplicity and emotion. Every design element — from the understated logo to the tactile packaging — reflects the brand’s craftsmanship, femininity and modern minimalism.
The identity was implemented across print, retail and digital platforms, supporting Pilgrim’s continued evolution as an international lifestyle brand.
SELECTED, Art Direction & Graphic Design
I developed the logo and art direction for several image campaigns for SELECTED FEMME/HOMME, a Danish unisex fashion brand known for its minimalistic and timeless design language.
The campaigns were created to reflect the brand’s Nordic aesthetic — understated, effortless, and rooted in natural light and authentic environments.
Each production was built around simplicity and mood, with a focus on honest storytelling and a refined sense of style.
The campaigns were created to reflect the brand’s Nordic aesthetic — understated, effortless, and rooted in natural light and authentic environments.
Each production was built around simplicity and mood, with a focus on honest storytelling and a refined sense of style.
VISION MAGAZINE, Art Direction & Editorial Design
I created the art direction and graphic concept for The Vision Magazine, an independent publication exploring fashion, culture and contemporary photography.
The design direction blends bold editorial layouts with minimal Nordic aesthetics — using dynamic typography, strong contrasts and tactile color accents to create rhythm and visual depth.
Each issue was curated as a visual object rather than a traditional magazine — combining experimental storytelling with timeless graphic structure.
The design direction blends bold editorial layouts with minimal Nordic aesthetics — using dynamic typography, strong contrasts and tactile color accents to create rhythm and visual depth.
Each issue was curated as a visual object rather than a traditional magazine — combining experimental storytelling with timeless graphic structure.
LIND DNA - Photography
For Danish design brand LINDDNA, I created a series of images capturing both the finished products and the craftsmanship behind them.
The visual approach was documentary and authentic — focusing on materials, light and process.
By combining atmospheric studio shots with honest “work in progress” moments from the workshop, the series tells the full story of LINDDNA’s dedication to sustainable materials and Danish design tradition.
The result is a cohesive visual narrative where craft and concept meet — tactile, refined and true to the brand’s Scandinavian roots.
The visual approach was documentary and authentic — focusing on materials, light and process.
By combining atmospheric studio shots with honest “work in progress” moments from the workshop, the series tells the full story of LINDDNA’s dedication to sustainable materials and Danish design tradition.
The result is a cohesive visual narrative where craft and concept meet — tactile, refined and true to the brand’s Scandinavian roots.
ARCH PLUS - Photography
I created a photographic series for ARCH PLUS, a Danish company specializing in bespoke kitchens and interior systems.
The project combines interior photography with a documentary look at craftsmanship — capturing both the finished pieces and the hands and materials behind them.
Natural light, tone and texture were central elements in the visual language, designed to reflect ARCH PLUS’s focus on timeless design, precision and honest materials.
The result is a calm, tactile and authentic visual narrative that connects product and process — modern Danish design seen through the lens of craftsmanship.
The project combines interior photography with a documentary look at craftsmanship — capturing both the finished pieces and the hands and materials behind them.
Natural light, tone and texture were central elements in the visual language, designed to reflect ARCH PLUS’s focus on timeless design, precision and honest materials.
The result is a calm, tactile and authentic visual narrative that connects product and process — modern Danish design seen through the lens of craftsmanship.
WODEN - Brand Film & Visual Direction
I created a brand film for WODEN, a Danish footwear brand blending Scandinavian design with sustainability and everyday functionality.
The film captures the brand’s essence — simplicity, movement and connection to nature — through a cinematic visual language that balances urban rhythm with organic calm.
Shot in natural light with a documentary approach, the narrative focuses on authenticity and texture, translating WODEN’s design philosophy into atmosphere and emotion.
The film captures the brand’s essence — simplicity, movement and connection to nature — through a cinematic visual language that balances urban rhythm with organic calm.
Shot in natural light with a documentary approach, the narrative focuses on authenticity and texture, translating WODEN’s design philosophy into atmosphere and emotion.
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